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As a business owner, you only have so much time to focus on your social media marketing efforts. Unfortunately, even though marketing can significantly increase your client base, it is rarely given the focus in a small business. But instead, it's wrapped up with sales, content development, and design, and when it comes to Twitter, many small businesses find themselves wandering in the dark. Here are five simple Twitter tactics that can help you get more targeted traffic to your website.
1. Get
Visual
If you want to utilize Twitter to help grow
your business, you must stop considering the site a text-only
platform. Twitter features visual content more significantly on the site by auto-expanding
images in tweets. This makes adding an image to your content more important
than ever. Adding stunning photos will go a long way to help your tweets stand
out amongst the crowd.
2. Tease
Your Followers
When you tweet out links, avoid giving out
too much information about the content in the body of your tweet. If your
audience can guess the entire story from merely reading the tweet, there is no
reason for them to click the link to learn more. Try to frame your tweets in a
way that highlights the benefit of the content and creates curiosity.
3. Be
Repetitive
Twitter is the only social media platform
where it’s okay to post the same update several times because updates can be
easily missed on Twitter. If you want to share content several times without
annoying your readers, take the time to alter the images and text you use
in the tweet. For maximum visibility, post the tweets at different times of the
day. You can easily do this with tools like Hootsuite or Buffer.
4. Let
Your Audience Tell You What to Do
Your Twitter followers can be extremely helpful in providing you with the direction of your content. Take some time to poll your audience by asking them what issues they typically face. By showing interest in the challenges others face, you can create a circle of giving and taking that builds trust with users with similar interests.
5. Utilize
Hashtags
According to data released by Expanded Ramblings, tweets that contain hashtags receive twice as much engagement as those without. The more involvement you have with your tweets, the more visibility you get and the more click your links receive.
You won't dramatically increase traffic to
your website overnight. Still, by implementing these five simple tactics, you can
start to build a substantial presence on Twitter and turn it into a valuable
source of new visitors to your company site.
